Entropy

A cinematic fragrance film for Pauline Rochas' Nocturnal, accompanied by a conceptual exploration of how its visual world could extend into a broader product launch.

Project

Pauline Rochas

Services

Concept Development / Creative Direction / Campaign Film + Imagery / Hybrid Production / Launch Concept Exploration

Summary

We translated the fragrance into a visual narrative of intimacy, memory, and change, then explored how the film's visual language could form the basis of a wider launch across travel, retail, campaign imagery, and branded experiences.

Project Overview

An exploration of memory, emotion, and how a cinematic world can extend beyond the film.

Drawing on entropy as a metaphor for relationships, the film moves from harmony into complexity and toward a quieter rediscovery of balance.

Designed to feel like a fragment of memory, it creates a cinematic world in which time, emotion, and reality begin to blur. As part of the creative exploration, we imagined how that world could move beyond the film and inform a broader product launch, from airport and inflight placements to retail environments, gifting, and campaign imagery.